Strategic Venue Procurement
Here is a summary of the case study on selecting a global conference destination:
Scenario & Objectives
- Global Food and Drink Corporation (GFDC) based in Dubai is planning an international sales conference in July for around 100 overseas managers and senior executives, focusing on improving products and services, expressing appreciation, and team building.
Schedule & Budget
- The event runs from Thursday evening to Monday morning with a free day on Friday, operating under a budget of $4,000 per participant.
Venue Requirements
- The selected hotel needs good value, a large meeting room for 100 participants, at least two meeting rooms for 25 participants, close proximity to the airport with potential shuttle service, and strong leisure facilities.
Destination Options
- Four potential locations are evaluated against these criteria: Azure Heights in Barcelona, Serene Valley Resort in Switzerland, Grand Oriental Plaza in Hong Kong, and Oasis Sands Resort in Dubai.
See also:
- Titanic Case Study — another business case study examining project management failures, scope creep, and risk management.
- Lululemon Case Study — a business case study on brand loyalty, crisis management, and ethics.
- Toxic Uber Corporate Culture Case — a business case study on organizational failure and cultural overhaul.
- Project Management Lifecycles and Gate Deliverables — the lifecycle framework for managing procurement and vendor deliverables.